Preliminary Needs Assessment as a Foundation for Integrating Field-Based Learning into a Village-Owned Tourism Enterprise

Fahrul  Riza; Bisma Jatmika  Tisnasasmita; Lily Ambarwati  Saksono; Gentha Wibhi  Miasa

Authors

Fahrul Riza Universitas Ciputra Online Learning , Universitas Ciputra, Surabaya
Bisma Jatmika Tisnasasmita Universitas Ciputra Online Learning , Universitas Ciputra, Surabaya https://orcid.org/0000-0001-9765-7081
Lily Ambarwati Saksono Universitas Ciputra Online Learning , Universitas Ciputra, Surabaya
Gentha Wibhi Miasa Universitas Ciputra Online Learning , Universitas Ciputra, Surabaya

Keywords:

BUMDesa, Tourism Village, Business Opportunity Creation, Field-Based Learning, Community Service

Abstract

This Community Service (PKM) initiative aims to assist the partner—BUMDesa Sumber Sejahtera—in revitalizing tourist visits to Pujon Kidul Tourism Village, while simultaneously facilitating students from Universitas Ciputra’s Master of Management Distance Learning Program (PJJ MEM) in conducting Field-Based Learning (PBL) for the Business Opportunity Creation (BOC) course. The activity was carried out through field visits and in-depth interviews with BUMDesa management. The interviews identified four key issues hindering the partner's business development: unclear roles and responsibilities, an unprofessional work culture, low operational efficiency, and suboptimal digital marketing. Consequently, five objectives for tourism business performance recovery were formulated, alongside a BOC course curriculum design directly integrated with the partner's challenges, serving as a roadmap for sustainable student mentorship.

References

Aarabe, M., Khizzou, N. Ben, Bouhtati, N., Alla, L., & Benjelloun, A. (2025). Experiential Tourism Business Models: Theoretical Exploration and Model Testing. In Sustainable Tourism (pp. 47–71). Emerald Publishing Limited. https://doi.org/10.1108/978-1-83662-256-720251004

Butsianto Adi, T., Misrah, I., Ilmu Manajemen, M., & Studi Ilmu Pemerintahan, P. (2024). Tantangan dan Peluang Implementasi Tri Dharma Perguruan Tinggi dalam Pengabdian Masyarakat di Tanah Papua. https://doi.org/10.61578/honai.vol4.no2.art6

Choi, Y. R., Phan, P. H., & Choi, J. (2020). Formal governance, interfirm coordination, and performance in partnerships: An empirical investigation of a mediation model. European Management Journal, 38(3), 413–424. https://doi.org/10.1016/j.emj.2019.12.005

Hakim, A. R., Salman, R., Kurniawan, E. J. A., Wibawa, W. A., Ristawati, R., Noventri, A. C., Annisa, F. N., Fadhlullah, M. R., & Wardhani, F. (2025). Strategi Optimalisasi BUMDes Berbasis Potensi Lokal di Desa Gampeng Kabupaten Nganjuk Provinsi Jawa Timur. Room of Civil Society Development, 4(1), 181–196. https://doi.org/10.59110/rcsd.521

Jihad, F. F., Mayasari, J. S., Ananta, A. C., Sasdyanti, S., Bintang, R. S., Wahyuni, R. S., Telaumbanua, D., Anggraini, R., Is, J. M., & Duana, M. (2024). Pemberdayaan Mahasiswa Dalam Praktik Belajar Lapangan Untuk Mengatasi Stunting Di Desa: Pendekatan Terpadu Dan Sinergis. KHIDMAH: Jurnal Pengabdian Kepada Masyarakat, 1(2), 33–38. https://doi.org/10.46367/khidmah.v1i2.2119

Kusumaningrum, D., Rochmatin, Alfina, F. T., Anggraeni, S. N., Rohmatullah, M. G., & Nuha, U. (2026). Optimalisasi Digitalisasi Media Sosial sebagai Strategi Promosi Wisata Desa Senggreng. At-Tamkin: Jurnal Pengabdian Kepada Masyarakat, 9(1), 68–76. https://doi.org/10.33379/at-tamkin.v9i1.9520

Mundus, A., Makdalena Selviina Irwanti Kwuta, Maria Kapu Fao, Fransiskus X. Roga, & Krsitofel Tonggenai. (2025). Peran Badan Usaha Milik Desa (BUMDes) dalam Meningkatkan Kesejahteraan Masyarakat di Desa Tanarawa Kecamatan Waiblama. Mikroba?: Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian, 2(3), 94–105. https://doi.org/10.62951/mikroba.v2i3.537

Sihite, H. Y., Andesta, I., Illahi, F. W., Baitanu, F., & Lapotulo, N. (2025). Peningkatan Kapasitas Pengelola Homestay dan Pondok Wisata Melalui Pemasaran Digital dan Strategi Branding di Bintan. ABDISOSHUM: Jurnal Pengabdian Masyarakat Bidang Sosial Dan Humaniora, 4(4), 575–582. https://doi.org/10.55123/abdisoshum.v4i4.6796

Silalahi, U. (2017). Asas-Asas Manajemen. PT Refika Aditama.

Sofyan, F. R., Pranoto, H., Teofilus, T., Kartika Dewi, Y., & Wahyudi, A. (2025). Mengangkat Daya Tarik Desa Wisata Melalui Kegiatan Lintas Budaya: Studi Kasus Winter Camp di Desa Wisata Pujon Kidul. Azam Insan Cendikia, 4(2), 280–290. https://doi.org/10.62833/pkm.v4i2.181

Suharno, N., & Pabulo, A. M. A. (2026). Peningkatan Daya Saing Penginapan Desa Wisata Pagerharjo Melalui Pemasaran Dan Transaksi Digital . Jurnal Pengabdian Masyarakat Nusantara, 7(2), 3368–3374.

Sunarti, S., Damayanti, M., Rahdriawan, M., Untari, R., Adelina, C., & Setyono, H. F. (2026). Participatory Business Model: Strategi Pengembangan Desa Wisata Rintisan Montongsari, Kabupaten Kendal. Jurnal Pembangunan Wilayah Dan Kota, 22(1), 1–14. https://doi.org/10.14710/pwk.v22i1.78149

Teofilus, T., Riza, F., & Sarwoko, E. (2026). Strengthening Digital Marketing Capacity to Improve the Competitiveness of MSMEs. GUYUB: Journal of Community Engagement, 7(1), 104–124. https://doi.org/10.33650/guyub.v7i1.13222

Badan Pusat Statistik Jawa Timur. (2025). Jawa Timur dalam Angka[Laporan Statistik]. Badan Pusat Statistik.